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From the Main Screen of the CPanel, top left corner, is the CPanel Manage section. One of the links is Manage SubDomain.
We are used to seeing the sub domains "www" and "ftp". Or when configuring an email client, subdomains like "mail", "pop3", "smtp" are common. However those subdomains are reserved and shouldn't be used.
So why subdomains? Most commonly companies distinctive services or brands are broken into seperate subdomains. Yahoo.com has tons of distinctive services "games, "movies", "auctions", "Classifieds".
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